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Jeff Choi

Product Designer

Web Portfolio

Web Design

Eight Web Design

Web Design, Art Direction, Illustration

Web page design for Eight Sleep inc. Eight is a startup where tech merges with sleep. The startup sells its proprietary sleep tracking mat to help monitor the quality of sleep every night.
The company regularly outsourced its brand identity at its launch, and as the in-house designer, the majority of work was supporting and implementing those changes. There were opportunities to contribute to art direction and other design collateral. Abiding brand guidelines, these webpages were designed to shape the company's identity and direction in a time of business expansion.

Homepage showcasing new design and new features
Webpage highlighting ease of trial
Giftcard Page