Conceptual project to design a logo for a short-term storage service corporation. The target audience was the long distance-commuters and tourists in major cities and the company offered storage solutions in sizes up to luggages. Inspired by the definition of the term 'en route,' ONROUTE was designed based on the principle of illustrating two tasks as one (storage solutions along the way). The logo reflects the company's philosophy, hence, unifying the expression to appear as one word.