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Jeff Choi

Product Designer

Web Portfolio

Web Design

Jeff Choi

Product designer interested in systems and identities

Hi, I'm a product designer from an architecture background. The most important lesson from architecture was to design for context and users. I apply that learning to all my design endeavors. My passions include balancing function with form, crafting stories, and european bread.

Rally App

UI/UX & Branding for a social gathering app

WellPath UI/UX

Designing the site and updating the checkout process

WellPath Branding

Branding/Identity design for a health and wellness startup

Eight Web Design

Web design exploration